Authors nowadays seem to have to wear two hats. One for the writing process and one for the business end. An online presence and platform is a must. One marketing firm suggests that book promotion should be done a year before the book actually hits the shelf (real and virtual). Yikes! I’ve been perusing the online discussions about marketing books and ebooks, and I post as much information as I can on Facebook, Twitter, and Google + to help my author colleagues with how to pimp their books. Even writing a blog is precious time away from creating an author’s bread and butter. So where does an author start to get the word out about his or her book?
- Create a professional looking website or blog (or both).
- Get involved with Social Networking: Facebook, Twitter, Google +, Goodreads, LinkedIn etc. Don’t spam your book, but rather engage first, and let your followers get to know a little about you. They will quickly catch on that you’re a writer.
- Create a video trailer for your book and get it in front of your readers. Make sure you post it everywhere – your website, Amazon Author page, Goodreads, anywhere you can!
- Do a blog tour during your book release week.
- Sign up for a book blast tour for any of your books that need some TLC.
- Get reviews for your books through reputable book review bloggers, and make sure they post their reviews on Amazon and Goodreads.
- Create a Podcast.
- Become a commenter and subscribe to a few blogs in your genre. You give, you get!
- Join a book blog hop with authors in the same genre.
- Do a Goodreads Giveaway (paperbacks only). Try to run the giveaway for at least three weeks.
Most authors dread the marketing process. It’s a tough gig if you’re not a natural born salesperson. Marketing gurus suggest building a media company, or join a book club with authors to help pimp each others’ books. Ultimately the success of a book now falls upon the author’s shoulders. Remember, if you want to be successful in any field, you have to take 100% responsibility for everything that you experience in your life.
The key is to coordinate your life. Know yourself enough so that you’ll promote your book in the areas you’re strongest in, and delegate the tasks that you’re weak at.
Thanks a heap for reading my post. Authors, if you have time, please leave a comment and share what you do to promote your book. If you’re a reader, please share what promotion strategy catches your eye, and leads you to buy a certain book? I’d appreciate your input. Cheers!
Sharon Ledwith is the author of the middle-grade/young adult time travel series, THE LAST TIMEKEEPERS, and is represented by Walden House (Books & Stuff) for her teen psychic series, MYSTERIOUS TALES FROM FAIRY FALLS. When not writing, researching, or revising, she enjoys reading, exercising, anything arcane, and an occasional dram of scotch. Sharon lives a serene, yet busy life in a southern tourist region of Ontario, Canada, with her hubby, one spoiled yellow Labrador and a moody calico cat.
Learn more about Sharon Ledwith on her WEBSITE and BLOG. Look up her AMAZON AUTHOR page for a list of current books. Stay connected on FACEBOOK, TWITTER, GOOGLE+, and GOODREADS. Check out THE LAST TIMEKEEPERS TIME TRAVEL SERIES Facebook page.
BONUS: Download the free PDF short story The Terrible, Mighty Crystal HERE